My user research experience is rooted in a deep understanding that knowing the target audience and their real needs or constraints is essential for any business's success. I prioritize gaining insights into the behaviors, pain points, and motivations of users to ensure that design solutions are not only functional but also aligned with real-world demands. This understanding helps create products that truly resonate with users while meeting business goals.

I firmly believe that research should be an ongoing activity rather than a one-time solution. People evolve, markets shift, and technology advances, so continuous research is necessary to stay ahead of these changes and adapt accordingly. While I’m not a data analyst, I know which data to seek out and how to interpret it effectively to uncover valuable insights. By focusing on the right data and asking the right questions, I can better understand both the user and the business problem, enabling me to create designs that are thoughtful, informed, and adaptable to future shifts.

With many years of hands-on experience in product design, I’ve been deeply involved in all stages of the process, especially during the conceptual phase when clients need clarity on their approach. I excel at guiding clients through workshops, creating information architecture, and developing wireframes or prototypes for thorough user testing with real people, ensuring that the designs resonate with the target audience.

My diverse skill set allows me to balance creative solutions with practical business needs, ensuring that designs meet client goals within budget, deadlines, and resource constraints. I’ve successfully helped clients across various industries turn their ideas into fully realized products, from concept to launch, while ensuring that every step is tested and validated for real-world success.

As a former co-owner of two specialized design agencies and a key figure in several major projects and startups, I took on significant product management responsibilities. I played a crucial role in shaping product visions, aligning them with business goals, and leading cross-functional teams to execute these strategies effectively. My work involved collaborating with clients, conducting market research, and overseeing the entire product lifecycle, from concept to launch.

I also managed resources, timelines, and budgets while ensuring scalability and adaptability. Additionally, I contributed to building and leading design and product teams, ensuring we had the right talent to drive innovation and success across both startups and established corporations.

A design system is the backbone of consistent and efficient digital product development. I specialize in creating scalable frameworks that unify your brand identity while streamlining workflows for designers and developers.

Whether building a new system or optimizing an existing one, I focus on practical, reusable components and clear guidelines that integrate seamlessly into your processes. By implementing a robust design system, your team can work faster, reduce redundancy, and deliver high-quality products that maintain consistency and adapt as your business evolves.

My consultancy service is designed to assist any client with a digital product, regardless of the niche. Whether in banking, fintech, or a specialized industry, I can help you navigate the complexities of product development and digital strategy. The common thread across all industries is the Internet, where user behaviour follows similar patterns, making my expertise applicable in almost any context. I can guide your product toward success by understanding both the digital landscape and user expectations.

One of my key roles is acting as your protector against potential bad product decisions. With my extensive experience, I can help you avoid costly mistakes and ensure that your choices are aligned with best practices and long-term success. Additionally, I can represent your interests when dealing with third-party vendors, ensuring that your budget is spent wisely and that you receive the maximum value for your investment. My goal is to provide you with the guidance and protection needed to develop a product that not only meets your goals but also thrives in the marketplace.